Google make itself the world’s most visited site

Google outstripped Microsoft in March to become the world’s most visited Web site. The new ranking from Comscore comes in the same week that a British marketing firm named Google the #1 brand, beating out Coca-Cola for the top spot.

Google had 528 million unique visitors in March, up 5 percent from February, according to comScore. Microsoft had 527 million visitors during the same month, up 3.7 percent.

Behind Google’s success: It’s domination of the search market, of course, with 53.7 percent of all searches on the Web, according to Nielsen/NetRatings. Microsoft trails with 10.1 percent.