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Microsoft spends $6 billion to purchase ad company aQuantive

This morning Microsoft spends $6 billion this morning on a ad company-aQuantive.

According to TechCrunch, aQuantive’s revenues for 2006 were $442 million, and the company’s net income was about $54 million, which leads to the obvious question: couldn’t Microsoft have found a cheaper advertising company to acquire? Sure, everybody wants to pick up an advertising company these days so it can be integrated into your search engine/online portal’s business model. But $6 billion is a lot of dough.

aQuantive, Inc. (NASDAQ: AQNT) is the parent company of one of the industry’s most successful families of digital marketing companies. Together, the aQuantive family enables marketers to reach one of the fastest growing markets in the world: the online customer.

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